softdevBUILD / CREATE / GROWStart a Project
INDEPENDENT DIGITAL PRODUCT STUDIO

Ideas.Code.Impact.

We design and build digital products
that help businesses grow.

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WebsitesWeb AppsMobile Apps
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BUILD / CREATE / GROW
SOUTH AFRICA
WHAT WE BUILD/ 01

Digital products.
Built around you.

Digital products built around your business.
From the first impression to the everyday interaction.

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THE POSSIBILITIES, VISUALISED01 / 03
ORIGINAL INTERFACE CONCEPT
01

Websites

Modern, responsive and built for growth.

THE POSSIBILITIES, VISUALISED01 / 03
ORIGINAL INTERFACE CONCEPT
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02

Web applications

Custom solutions designed around real business requirements.

THE POSSIBILITIES, VISUALISED02 / 03
ORIGINAL INTERFACE CONCEPT
Explore web applications
03

Mobile applications

Modern mobile experiences for iOS and Android.

THE POSSIBILITIES, VISUALISED03 / 03
ORIGINAL INTERFACE CONCEPT
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THE SOFTDEV MINDSET/ 02
THREE WORDS. ONE DIRECTION.

Your idea deserves
more than a template.

We start with your goals, your users and your business. Then we create the right solution to move you forward.

01

BUILD.

Turning ideas into reliable products.

02

CREATE.

Designing experiences around real people and businesses.

03

GROW.

Building systems that evolve with your business.

SELECTED WORK/ 03

A feel for
what’s possible.

Projects taking shape. Products in development.
A glimpse into how we think, design and build.

Explore the work
BUSINESS PLATFORM / AUTOMATION01
SOFTDEV / WORK IN PROGRESSINSTRUCKPROJECT VISUALS COMING SOON

INSTRUCK

BUSINESS PLATFORM / AUTOMATIONIN DEVELOPMENT

Digital tools built around modern business operations.

A digital platform and business website designed to support INSTRUCK's operations and client-facing presence. The broader project explores how custom software can streamline lead management, outreach and internal workflows while maintaining a professional external brand.

Business websiteCustom web applicationLead management
Explore planned capabilities
  • Business website
  • Custom web application
  • Lead management
  • Workflow automation
  • AI-assisted drafting
  • Data enrichment
  • Database integration
  • Email workflows
  • Responsive interface
PROFESSIONAL SERVICES / WEB DESIGN02
SOFTDEV / WORK IN PROGRESSPULE INCORPORATED ATTORNEYSREDESIGN IN PROGRESS

Pule Incorporated Attorneys

PROFESSIONAL SERVICES / WEB DESIGNREDESIGN IN PROGRESS

A modern digital presence for a professional legal practice.

A redesign project focused on transforming an established law firm's online presence into a modern, trustworthy and accessible digital experience. The project focuses on clarity, professional presentation, responsive design and search visibility while respecting the credibility expected from a legal practice.

Website redesignResponsive developmentInformation architecture
Explore planned capabilities
  • Website redesign
  • Responsive development
  • Information architecture
  • Professional services UX
  • Search engine optimisation
  • Performance optimisation
  • Contact and enquiry experience
ORIGINAL INTERFACE CONCEPT — NOT CLIENT WORK03

Stride*

ORIGINAL INTERFACE CONCEPTCONCEPT

Small steps, made visible.

An original mobile interface exploration for building a more intentional daily routine. Created to demonstrate SoftDev's visual and product design approach, this is an interface concept, not commissioned client work.

Mobile designInteraction designApp concept
SAAS / MOBILE & WEB APPLICATION06
SOFTDEV PRODUCTGYM BOOKING & MANAGEMENT PLATFORMPRODUCT VISUALS COMING SOON

Gym Booking & Management Platform

SAAS / MOBILE & WEB APPLICATIONSOFTDEV PRODUCT

One platform for gyms, coaches and members.

A SoftDev product under development: a multi-tenant gym management and booking platform designed to connect gym operations, coaches and members through a shared digital system. The platform architecture is designed to support multiple independent gyms while keeping each organisation's users, schedules, memberships and operational data separated.

Multi-gym architectureMember accountsCoach accounts
Explore planned capabilities
  • Multi-gym architecture
  • Member accounts
  • Coach accounts
  • Owner and manager roles
  • Role-based access
  • Session scheduling
  • Class booking
  • Booking holds
  • Booking confirmation and cancellation
  • Membership management
  • Package and credit systems
  • Attendance tracking
  • Payment records
  • Mobile application experience
  • Administrative workflows
  • Multi-tenant database architecture
HOW WE WORK/ 04

Your idea.
Our process.

From the first conversation to what comes next.
We keep you part of the process.

0102030405
Get to know our process
01

Discovery & Consultation

We learn about the business, goals and vision so we can understand the problem before recommending a solution.

A shared understanding
02

Design & Planning

We define the experience, structure and visual direction before development begins.

A considered blueprint
03

Development

We turn the approved direction into a clean, scalable digital product.

An idea made real
04

Testing & Launch

We test across appropriate devices and scenarios before releasing the product.

Ready for the real world
05

Ongoing Support & Growth

We can continue supporting, maintaining and improving the product after launch.

Room to keep growing
THE SOFTDEV DIFFERENCE/ 05

Good people.
Thoughtful products.
Better possibilities.

Big ambition doesn’t need a big-company experience. Just the right approach, honest conversations and attention to the details.

Personalised solutions

Built around your goals, your users and the way your business works.

Modern design

Considered interfaces that feel as good as they function.

Scalable development

A thoughtful foundation, with room for your next chapter.

Direct communication

Clear conversations with the people building your product.

Reliable delivery

An agreed scope, a clear process and visibility along the way.

Ongoing support

A relationship that can continue long after launch.

AN INVESTMENT IN WHAT’S NEXT/ 06

Simple Pricing.
Real Value.

Every business has a different next step.
Let’s find the right one for yours.

A focused starting point

Basic Plan

R1500ZAR
Discuss Your Project
THOUGHTFULLY SCOPED. BUILT FOR YOU.

Once the product is completed and running smoothly.

Maintenance is not included.

The right solution starts with a conversation.
Upfront FeeR1000

Required to begin the project. The full amount may be paid upfront if preferred.

MaintenanceR180

Additional maintenance on a site.

Final scope and pricing can depend on project requirements. Payment structure, maintenance frequency and any additional costs are confirmed in your proposal.

THE NEXT GREAT THING STARTS HERE

Let’s build
something great.

Have an idea? Tell us what you’re trying to build and we’ll help you determine the right approach.

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